If we in the mental health field know how to help people feel their feelings in a healthy way, i.e. a way that helps prevent the development of mental illness, why do the cultural norms around feeling emotions require the exact opposite? For example, have you ever felt ashamed for crying when you were sad? Embarrassed for being too excited or giddy? Foolish for earnestly trying something new and, like any beginner, sucking? Have you ever told someone you were doing really well, but in reality you felt terrible? Of course you have! Most of us have.